In his book All the Light We Cannot See, Anthony Doerr writes, "I have been feeling very clearheaded lately and what I want to write about today is the sea. It contains so many colors. Silver at dawn, green at noon, dark blue in the evening. Sometimes it looks almost red. Or it will turn the color of gold coins. Right now the shadows of the clouds are dragging across it, and patches of sunlight are touching down everywhere. White strings of gulls drag over it like beads.
It is my favourite thing, I think, that I have ever seen. Sometimes I catch myself staring at it and forget my duties. It seems big enough to contain everything that could ever feel" [sic].
Cape Town was where I rediscovered my love for the ocean. I grew up with family holidays camping in Cornwall, surf holidays and always in a place where the ocean was within either walking or driving (albeit several hours) distance. And for a while I became very landlocked; whilst I did spend time at the beach, there was always something to distract me from the ocean. But when I moved to Cape Town, I fell in love with the ocean again.
My wife and I have had this long-standing conversation about where we would live in the world, given the opportunity. My choice always involved somewhere that has an ocean and a mountain. Like Cape Town. It was an accident that brought us to where we are now, however. There are no mountains in Scheveningen, let alone the Netherlands, but there is an ocean. The North Sea, to be more precise. Cold and miserable for most of the year, yet that seems to be how I like my seas. Which brings me to the name Sweet Sea Food.
As I was starting this business, I have realised how much living in Scheveningen has impacted me. From the walks on the beach with my daughter to the heavy, wet days full of wind and bluster; taking a few hours each week to be beaten by the ocean like a mashed potato has always been a way for me to let everything go and start afresh. The ocean has always been my safe place, where I go to get away from it all. By starting a chocolate business in the midst of such a crazy time, I strive to create bonbons that - regardless of where you are at and what you are going through - sweet memories can be remembered and created anew. And that is why, in each of my boxes, you will find a seashell. To give you a piece of Scheveningen.